Video Revolution in the World of Reviews

Aybek Izzatov at MyTSV Studio

The platform MyTSV.com is transforming how trust is built in Western markets.

In today’s digital landscape, traditional text-based reviews in business directories are increasingly met with skepticism. Consumers have grown tired of anonymous comments and now seek visual proof of quality and authenticity. This demand gap gave rise to MyTSV.com — short for My Trusted Services Videos.

The Philosophy of Trust and the “YouTube Effect”

The idea for the platform came from Uzbek entrepreneur Aybek Izzatov, who partnered with Evgeny Kolkevich to reimagine the classic Yelp model. Drawing on his background in strategic marketing and content creation, Izzatov recognized that the future lies in genuine, face-to-face-style communication.

MyTSV.com goes beyond a simple directory. It is a dedicated video review platform that combines the visual impact of YouTube with the practical features of a business listing service. Kolkevich contributed significantly to the technical architecture and conceptual development, helping turn the vision into an intuitive tool for both users and businesses.

Why It Matters Now

The name My Trusted Services Videos is self-explanatory. In an era where video accounts for roughly 80% of internet traffic, customers want to see business owners’ faces, meet the team, and view real results before making a purchase.

For local entrepreneurs in the West — including members of the Central Asian diaspora — professional video marketing through MyTSV serves as a “digital handshake” with potential clients. It enables small businesses to compete with larger corporations by fostering transparent and honest relationships.

Eugene Kolkevich at MyTSV Studio

A Global Perspective

The story of Aybek Izzatov and Evgeny Kolkevich illustrates how innovators from Central Asia are developing in-demand IT solutions for highly competitive markets in the United States and Europe. MyTSV, essentially a video-powered version of Yelp, highlights that innovation in trust-building and data transparency is a major current trend.

The future of service discovery is no longer text-heavy. It belongs to people willing to showcase their work openly on video.

Creativity Meets Technology

The platform’s origins trace back not to a typical tech co-working space, but to the stage of a theater. That’s where IT specialist Evgeny Kolkevich and healthcare professional Aybek Izzatov first connected. Their meeting place was the Atrium Theater — the only Russian-language theater in Illinois. Founded by Kolkevich more than 25 years ago as a passionate hobby, it has grown into a professional cultural institution and a hub for the intellectual diaspora.

Shared values and aligned views on business quickly turned the two men from friends into strategic partners. Over the years they have collaborated on various digital projects, but MyTSV stands as their most ambitious and large-scale endeavor. Kolkevich’s deep technical expertise paired with Izzatov’s understanding of customer experience has produced a product that is setting new industry standards.

International Recognition

The project’s success is reflected not only in growing user numbers but also in rigorous metrics from the global business community. MyTSV.com maintains a strong presence on Crunchbase, consistently holding a Heat Score of 93 — an outstanding achievement for a tech startup that underscores the relevance of “video trust.”

The platform also earns high marks on Trustpilot, where genuine user feedback validates the My Trusted Services Videos concept. These strong independent ratings position MyTSV as one of the most promising initiatives launched by entrepreneurs from the region on the Western market, establishing it as a true international platform for business transparency.